The Challenge
Engage a popular celebrity endorser to help increase brand awareness by associating the celebrity to the brand

The LDL Solution
1 year 360 degree campaign featuring Heart Evangelista
Utilize Heart as endorser through in-store collaterals, packaging, print ads and events
Stage a fans day to promote new branch and encourage Heart’s fans to try products and services by giving away special autographed discount cards that serve as precious memorabilia

Result
Overall increase in brand awareness and sales