The Challenge
To engage a celebrity for the finale of the fashion show.
To fill up 2 halls in the SMX Convention Center.

The LDL Solution
Actress and TV personality, Ruffa Gutierrez , walked the runway for the finale.
Invite Influencers composed of celebrities, personalities, press and bloggers event.

Result
More than 1,000 people were in attendance, controversial actress Ruffa Gutierrez helped generate millions worth of PR.